Deluxe Technicolor Digital Cinema (DTDC) and Unique Digital today announced the creation of a distribution alliance to provide an innovative online Digital Cinema Package delivery solution based on Unique’s Movie Transit (MT) network, the first network to offer distribution of Theatrical Feature Films via landline broadband.

Initially launching across the UK, Ireland, Nordic and the Baltic regions, DTDC and Unique Digital plan to expand the service into additional MT network territories, which would see the current installed network site base reach over 4,000 connected cinemas across multiple territories.

This strategic alliance will bring to market a range of services to help link the value chain of servicing content to exhibition and deliver a high level of automation and cost efficiency.

The first of the new services will focus on trailer and KDM management – utilising Unique Digital’s Smart TraileringTM and BasekeyTM platforms – which will enable the migration of key delivery away from email to a truly electronic operation, and allow for bespoke dynamic programming of content at either a central or local level, delivering extra value for both distribution and exhibition.

George Eyles, Managing Director of Deluxe Technicolor Digital Cinema EMEA commented, “We are always looking for new ways to improve the efficiency of our service to the industry through innovation or partnership deals such as this one with Unique Digital. With installs reaching more and more sites and bandwidth increasing, the need for innovation in the theatrical content distribution space has become critical.” He added, “our alliance with Unique gives us the ability to deliver a long-term viable future for content delivery for our studio and independent distribution customers, with the benefit of working with a single vendor to manage worldwide releases across the globe. Unique Digital’s history of innovation and quality software solutions allow us to add value to our core services by linking the value chain and providing increased reporting and analytics access”.

Chris Hagan, Chairman of Unique Digital called the alliance “a real step forward in terms of rationalising, understanding and enhancing the delivery of DCP content to Exhibition. We are delighted to be partnering with Deluxe Technicolor Digital Cinema. Their worldwide service coverage, long history and outstanding reputation made them the perfect partner for Unique Digital”.