ODEON Unique X

Dublin, Ireland — June 20th, 2022

World-leading cinema software and content delivery company Unique X is excited to announce a long-term renewal agreement with ODEON Cinemas Group (ODEON), Europes largest cinema operator, for the provision of RosettaBridge Theatre Management System, RosettaNet™ Circuit Management System and BaseKey. Unique Xs global DCP delivery platform MovieTransit is already in operation at all ODEON Cinemas Group sites.

The new agreement builds on an existing 10-year relationship between the parties with Unique Xs software deployed in all ODEON Cinemas Group locations across the UK, Ireland, Norway, Sweden and Spain and now expanding to Germany, Finland, Portugal and Italy. The deal also means that Unique X will now be servicing all 2485 ODEON screens across Europe.

RosettaBridge Theatre Management System is the cinemas operational hub, integrating with your POS for schedule, creating Show PlayList from templates to build shows, allowing pre-show integration with your advertising or trailer provider. With centralised territory-wide content and playlist management functions, RosettaNet™ Circuit Management System can guarantee the continuity of showings across all sites, ensuring the same high-quality product is delivered to all shows for all customers, at whichever site. Ensuring KDMs are delivered safely and fully automatic to cinemas, Basekey™ removes all needs for manual intervention to ingest KDMs in cinemas.

Unique Xs Chief Commercial Officer, Phil Morris said: We have been extremely proud to provide our services to ODEON Cinemas Group over the last 10 years. This renewal and extension not only validates the quality of the Unique X software solutions for a market leading operator such as ODEON, but by expanding our footprint into Italy, Germany, Finland and Portugal, ODEON will finally be able to fully automate and centralise their operations. With Unique’s new product range designed to increase exhibitor revenue, including Book The Cinema, Smart Trailering and RosettaLive, we look forward to a long and fruitful partnership with ODEON.”

ODEONs Group Head of Cinema Technology, Mike Bradbury, commented: “Having worked with Unique X’s suite of products since the D-Cinema deployment we have been able to create market-leading operational processes that result in a better experience for our guests. Unique have shown that they never stand still and have continued to develop outstanding functionality and new initiatives. It was the obvious choice to expand our relationship across all of the ODEON Cinemas Group sites in Europe.” 

About ODEON 

ODEON Cinemas Group is proud to be Europe’s largest cinema operator, with leading brands in the UK, Ireland, Spain, Italy, Sweden, Finland, and a strong presence in Norway, Germany and Portugal.

In Europe, we welcome more than 100 million guests each year to enjoy great hospitality while watching the latest films and entertainment in more than 290 cinemas and 2,500 screens.

Our brand purpose is to make movies better by developing world-class cinemas that deliver memorable entertainment experiences for our guests, whilst offering fantastic careers for our people.

We pride ourselves on delivering more immersive big-screen experiences, with Luxe fully reclining seats offering optimum space and comfort; coupled with the very best in sight and sound innovation through our own iSense screens and our partnerships with IMAX and Dolby Cinema. We have evolved our experiences to be more seamless for guests, through investment in digital booking platforms and rewarding membership and subscription schemes. We believe that to make movies better you need a passionate and dedicated team to make the cinema experience more memorable for our guests, as well as a wide selection of quality food and beverage options to make the experience more delicious.

As an AMC company, ODEON Cinemas Group is part of the largest movie exhibition company in the world with around 950 theatres and 10,500 screens across the globe. Together, we make movies better.